OK, you created a brand. If you want loyalty to your brand, creating a customer-service-first culture is the foundation is a must.
If your goal is to not only attract buyers to your business but also retain them, then job one is putting service to your customers on the top of the list of values that define your brand. This is accomplished by always making your customer come first. It is not about you and your products/services it is about the needs, wants and desires that your customers require. It is you finding out why they seek you out for a solution and then focusing on delivering a solution that will address their needs.
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