Sales calls are becoming more productive. I now can better identify my customer's needs, match them with our business solutions, define an implementation approach, and get the job.
SiteWell Solutions, formed in 2019, offers an array of health, wellness, and injury prevention services for organizations. All services are customized and developed to fit the needs of the organization, the nature of work performed, and the needs of the employee population.
In January 2019, I quit my job in the corporate wellness industry and started SiteWell Solutions, a wellness consulting business focusing on remote workers. The timing was perfect since the pandemic caused a shift towards employee wellness. I wanted to be at the forefront of that movement, had the opportunity to go full-time, and went all in. I didn’t want to wait any longer.
I fulfilled my dream. I sincerely love what I do and it often does not feel like work. I'm grateful to run a company that works hard to improve the quality of life for others.
The low points have been where I felt overwhelmed and like a "deer in the headlights."
The high points have been the almost daily advances I've seen in the business, how our customers perceive us, and how trust has grown in our business relationships.
Starting a new business is overwhelming, scary, and a great unknown. Although it can be fun, having a SCORE mentor to guide you and explain why certain things need to be done is a real "stress remover."
In 2019, I started working with SCORE (while having a full-time job with a long commute) to build the framework of SiteWell Solutions. My first SCORE mentor from Florida was Frank Tidikis. One-on-one, confidential sessions have provided so much knowledge and methodology. Being able to speak with someone who has your best interests at heart, who is compassionate, yet keeps you on track and focused, has been invaluable in clarifying the techniques of business, avoiding the landmines, and enabling me to be confident in my every move.
Marketing is the area where SCORE's help has impacted the business the most. My mentor, Rick Sanders, has helped me to identify my target customer groups, define their attributes, and focus on the specific needs of each target group. But even more, has been our role-playing exercises where he acts as the client and I do my sales pitch. He is a great sounding board, keeps me focused, and has really increased my self-confidence and sales effectiveness.
Get a SCORE mentor! Starting a business isn't hard but it is tedious. There are so many once-in-a-lifetime decisions to make, so many websites with registrations to complete, and so much uncertainty. You'll eventually get through it but with a SCORE mentor, you will fly through it - gaining clarity and confidence. I encourage people to reach out to SCORE no matter where they are in the process of forming a business, SCORE will support them at their own pace.
There are likely lots of people who have full plates and don't pursue their dreams because they feel like they can't do both simultaneously. But, if you want to reduce your stress, better understand business basics, and gain so much confidence, then a SCORE mentor should be in your future.